My exact distribution strategy I used to go from $0 to $600 MRR

I see a lot of founders struggling with moving past the $100 MRR milestone, so I’m sharing the exact sequence I used to go from $0 to $600 without an audience or paid ads.

1) Getting the first customers

I didn’t create content or try to build an audience first. This is too slow.

I didn’t even launch on Product Hunt (in fact I still haven’t launched there).

Instead, I reached out directly to people who were clearly my target audience and offered them to try out my tool for free.

Those conversations did two things at once:

I got people to try out my tool even tho I didn’t have any social proof
I got to understand exactly what kind of solution are they looking for

Once their free trial would end, I’d see if they convert. If not, I’d reach out again and ask why.

All this feedback made me understand in which direction to take the product, how to position, and how to price.

Whenever I’d get an insight, I’d implement it, and continue with reaching out to people. And eventually, I got my first couple of paying customers.

2) Getting to $100 MRR

The approach above is how I got to $100 MRR and my first testimonials I could put on my landing page.

But once I hit the $100 mark, I noticed something important: users were churning.

So instead of doing more outreach, I paused and switched focus to talking to people who canceled to understand why.

Based on what they’d tell me, I’d implement changes, then go back to doing outreach to see if those changes actually made a difference.

This loop of feedback + reiteration lasted 3 months.

By the end of it, I had:

better offer
better landing page
better activation
higher signups
lower churn

At this point, my funnel finally felt healthy, so it made sense to go all-in on marketing again.

3) Growing to $600 MRR

Once the funnel felt healthy and users were actually sticking around, I went back to doing cold outreach and that alone got me to around $200 MRR.

At this point, I had a solid product, a working outreach system and had learned valuable strategies and insights I could share with my target audience.

That’s when creating content started to make sense.

I took real lessons and wins and started sharing them on X and Reddit.

Since these lessons were based on my real experience, they were actually valuable and resonated with my audience.

Those posts brought in more traffic and customers, which would give me new lessons and insights, which I could use to create new content.

And this loop helped add $100 MRR every week.

The takeaway

Focus on conversations instead of content
Fix retention before scaling acquisition
Stack channels only after your funnel works

If you want to see proof and the actual timeline of my growth, you can see it here.

Happy to answer any questions or go deeper so you can apply this to your SaaS!

filippanoski

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